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Services - Fundraising |
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Services - Fundraising |
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One of the
biggest problems for any charity is effective fundraising. How much
to spend on publicity or promotion is always a dilemma, when any
overheads will be eating into the net proceeds. Goffy has had a wealth of experience over 30 years helping organise and promote all kinds of charity fundraising events. Our skills can help turn your event into a real occasion. One such major event that Paul was able to help improve was the Greggs Children’s Cancer Run. |
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Now in its 25th
year and held annually at the Gosforth Park Race Course, to date
this event has raised £3Million for Children’s Cancer Research in
the UK.
Goffy was asked by the committee to discuss how they could raise their ‘low profile’ run into one of the region's best known annual attractions. He quickly stamped his authority on the event, the entries immediately rocketed by 50% and the cash raised for charity increased by a staggering 60%. |
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Goffy's strategy
was to link up with international athlete/broadcaster Steve Cram
MBE, to raise awareness of the charity run through TV, Radio and the
Media. He then made a series of 'fun' radio commercials produced and
written by Goffy himself, and voiced with Steve Cram. Steve had a lot
of fun getting involved in promoting the big day - here he is
pictured with a cardboard cutout of Goffy! Paul even persuaded Mark Knopfler to let him use the theme to ‘Local Hero’ in the promotion of the run. The event has never looked back. Goffy was honoured by the Children’s Cancer Run committee for his work. Professor Alan Craft, a world famous surgeon at Newcastle RVI Hospital described Goffy’s marketing and PR skills as first class, when presenting him with his award for hugely raising the event’s profile. Over 12,000 people continue to participate each year. |
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If you are looking to increase your Company Profile or become
involved in
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