Goffy Media - Project - Accupuncture

A slightly different launch was to kick start a Chinese Acupuncture Centre in Hartlepool. The owner, Dr Xue Min Fan had arrived from London wanting to establish his own practice in Hartlepool. The slightly complex launch did have its problems - the doctor was still learning to speak English!

Goffy became the spokesman for the event, greeting the invited press, and explaining what the new venture had to offer. But we felt that a familiar face would give this new practice a great opportunity to launch successfully.

So we used Hartlepool United Football legend Joe Allon to maximise media interest and ensure credibility for the new business.

Joe was pictured in the Hartlepool Mail (see right) receiving treatment from the doctor, and explained to the awaiting media how acupuncture treatment has given him a new lease of life.

This was reassurance to potential customers that a well-known face from the town had confirmed that the treatment does work. The practice now continues to grow, and a recent move to larger premises confirms this.

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