Project - Cheryl Tweedy


images/gofpic125.jpg Here’s a classic example of how to turn a difficult situation into really positive PR.

Cheryl Tweedy had been joining Goffy regularly on his radio show while she was appearing as a contestant with Girls Aloud on TV’s Pop Stars The Rivals, asking NE listeners to vote for her.

But after the band's success on the show Cheryl failed to appear on Goffy’s programme on the Monday morning to thank his listeners for their support.

Having complained about this on air, Goffy was delighted when she then phoned HIM the following morning . . .

The fact that she had then called him to complain actually then generated even more publicity!


Here is a video where you can hear the call in question, with Cheryl complaining to Paul on his
Goffy in the Morning  radio show


Click on the screen on the left
to see our Cheryl Tweedy video

And we made the front page of the Evening Chronicle too!


Here's the article on page 3, with Goffy recalling the incident.

Click on story to read the press clip


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