Project - Flower Shop

 


images/gofpic105.jpg We were asked to launch a new shop in Ponteland that sells flowers plus fruit and veg, called The Darling Buds of Darras. So to attract as much media interest as possible we asked Geordie lad and Newcastle United footballer Steven Taylor to be present at the opening ceremony.

To make the day even more interesting, and encourage people to visit, we went to the length of distributing photographs of the football star to local youngsters inviting them to bring their parents with them to meet Steven, and get their personally signed photograph on the launch day after school. (picture bottom left)
We backed this up with a simple press release and a 'fruity' picture of Steven with the owner, Sorelle Graham, which was used by various press in the area,

We engaged the local radio stations and they promoted an opportunity to meet and greet Steven at the shop, and this helped ensure the day was a success for all concerned.

Photos of this event were then released to the press after the event, helping raise great awareness for the new business - one which continues to flourish with our continued marketing plan and media awareness.


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