Project - Hotel Rio Park

 


While doing some PR work with some of the cast of ITV,s Benidorm, Goffy was over in Spain and was approached by the manager of the Med Playa Hotel Rio Park.

This long-established tourist hotel in Benidorm recently had a new General Manager take over running the complex, Irving Riport.

The previous manager had been there across many decades and had recently retired, so Irving felt he had quite a daunting task to step into his shoes.

The hotel is very popular with English tourists, but Irving was aware that to maintain success you can't just sit still - you have to constantly look at new ways of serving your customers and getting your message across.

He was aware of what we had done with great success helping Crissy Rock launch her new bar in Benidorm, where we succeeded in obtaining press coverage both in Spain and the UK.

Irving Riport therefore invited Goffy to come in for a chat, and he suggested Goffy stayed at the hotel to analyse their PR and Marketing procedures, and report to the board.

Goffy then undertook training sessions with the marketing staff, showing them how to make the best of opportunities in the press, as well as on social media such as Facebook and Twitter.

Cool FM is the most popular English radio station on the Costa Blanca, so Goffy arranged a feature to be broadcast on one of their shows. Paul therefore recorded a Radio Interview with Irving at the hotel about his plans for the future success of the operation, and also compiled several Press Releases about the hotel, which appeared in the local newspapers in Benidorm, charting his history and his plans in his new position.

The interview was packaged ready for Cool FM to broadcast, and also made available to them to upload onto their web pages. You can hear the interview by clicking on the Cool FM logo below.

Irving was delighted with all the publicity, and has invited Goffy to work with them on an ongoing consultancy basis.

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Click on the Cool FM logo to hear Goffy's interview


 

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